2017 NHL MVP Connor McDavid entrusted Cimoroni & Company to obtain and manage brand partnerships that optimized recognition, added incremental revenue and leveraged community engagement opportunities across the country.


To develop multi-year sponsorship deals ensuring that any brand partnership would provide the right fit and stay true to Connor McDavid’s character.


  • Strategically approach any prospect, knowing the end result had to be true to McDavid’s character and allow him to be a respected brand ambassador

  • Create unique partnerships that expanded Connor’s national footprint

  • For Connor it wasn’t just about the brand – but about the ability to positively relate to and engage with his audience



Negotiated multi-year commitment between Connor McDavid and top-tier corporations including: Canadian Imperial Bank of Commerce (CIBC), Canadian Tire, Rogers Media, adidas, and others.


  • Cimoroni & Company’s C-Suite contacts and respected reputation with Corporate Canada easily facilitated exploratory meetings

  • Development of targeted presentations for each potential partner outlining benefits and return on investment

  • We gave McDavid and his agent a seat at the table providing them with a 360 view of
    all opportunities

  • Each potential opportunity drove back to the initial objectives: increase recognition, add incremental revenue and provide opportunities for community engagement

  • Generate all content to support these partnerships including: commercials for
    CIBC & adidas

  • Manage all social media interaction to ensure consistency of message



Cimoroni & Company took a collaborative approach with McDavid and his brand partners to ensure consistent and genuine narrative development with each event or content execution. In an ever-changing and complex media environment, we helped develop and deploy the right mix of assets to generate maximum exposure and engagement. We work closely with our production partners to create highly effective and socially engaging content optimizing recognition for McDavid and his brand partners:


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