FLASH ENTERTAINMENT

Cimoroni & Company plays an active consulting role with Flash Entertainment, Abu Dhabi’s premier sport and entertainment group. We provide ongoing counsel to create sponsorship and media assets to cultivate increased international exposure and revenue potential for the region.

 OBJECTIVE 

Abu Dhabi-based Flash Entertainment retained Cimoroni & Company to amplify the revenue potential of existing properties and showcase their market to an international audience.

  • Over a 10-year period, Flash Entertainment has become the region’s pre-eminent sport and entertainment group

  • Cimoroni & Company provides special counsel on a variety of existing and prospective projects

  • Our specialized skill-set and connections in global media and sponsorship circles are deployed to consistently provide Flash with industry-leading consultation 

  • C&C is instrumental in the development and transition of a commercial department charged with selling various assets

 

 SOLUTION 

Determine how to better showcase the region from a potential tourist and/or investment perspective by leveraging Abu Dhabi’s high profile sport and entertainment assets.

 

Cimoroni & Company:

  • Reframed the visual and editorial narrative of the popular Mubadala World Tennis Championships’ (MWTC) TV broadcast

  • Conducted valuation and sales strategy for the naming rights of a yet to be constructed new arena on Yas Island

  • Assisted in securing the rights for both the FIFA World Cup Championships (UAE 2017) and the Asian Football Cup

 

 RESULTS 

Cimoroni & Company has laid a strong foundation to amplify the quality and exposure of Flash’s sport and entertainment assets to international markets.

  • A thorough analysis provided a fresh valuation for the Yas Island Arena now appealing to investors outside of Abu Dhabi’s borders looking to build presence in the region

  • Initiated the process to bring NBA teams for exhibition games in the region

  • Revamped the quality of the Mubadala World Tennis Championships (MWTC) global broadcast

© 2019. Cimoroni & Company