As a former NHL player, when Colby Armstrong, transitioned from hockey to the broadcast booth, he engaged Cimoroni & Company as his trusted counsel. A rising star with quick wit and a knack for storytelling, he has cemented himself as a fan favorite. Armstrong regularly appears on Rogers Sportsnet in Canada, NBC Sports in the US, and Pittsburgh’s AT&T Sportsnet. In 2019, Colby participated in CBC's Battle of the Blades pairing NHL Alumni with Figure Skating legends. Colby transitioned from competitor to Judge after an injury forced him to bow out. He was a fan favourite on the show!
CIMORONI & COMPANY'S ROLE
Negotiate and counsel on all broadcast opportunities
Navigate conflicting network requirements and scheduling
Strategize and build brand value in both the Canadian and US marketplace