Flat Iron Building Group is a leading construction management, general contracting, and design build firm. Located in Toronto, Flat Iron has focused on exceptional construction services for clients with a focus on commitment and integrity.
Beginning with a competitive analysis, CIMORONI mapped out an extensive list of competitors into a dashboard to track key variables and identify seams in the market.
Based on the analysis, it became clear that Flat Iron needed to reshape their messaging and take advantage of an opening in the competitive landscape.
CIMORONI followed up this initial analysis with primary and secondary research that will lead to a brand strategy and development of a brand guide for future campaigns.
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CIMORONI led the development of a new brand strategy through internal and external research and analysis, that would help reposition the brand and lay the foundation for a brand refresh that echoed their core values.
CIMORONI led the full creative development and digital execution of all content implemented across digital and social channels establishing their brand voice and positioning.
CIMORONI led the full creative development of Flat Iron’s new website design as a single page scroll to optimize messaging and enhance the Flat Iron Building Group story. Research has identified that projects are one of the most important viewing areas for customers, so we needed to develop the size in a way that optimized the viewing experience for projects. The single scroll lends itself to a better mobile experience through a responsive design.