Flat Iron Building Group is a leading construction management, general contracting, and design build firm. Located in Toronto, Flat Iron has focused on exceptional construction services for clients with a focus on commitment and integrity. 

Beginning with a competitive analysis, CIMORONI mapped out an extensive list of competitors into a dashboard to track key variables and identify seams in the market.

Based on the analysis, it became clear that Flat Iron needed to reshape their messaging and take advantage of an opening in the competitive landscape. 

CIMORONI followed up this initial analysis with primary and secondary research that will lead to a brand strategy and development of a brand guide for future campaigns.

To connect with Flat Iron, please contact rmurray@cimoroni.com.

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