FleetOptics combines logistics and analytics to innovate final mile delivery in Canada. As a result, FleetOptics has been named one of the fastest growing companies in Canada for two consecutive years. To better serve their customers, FleetOptics has recently expanded into Montreal and Vancouver to complement its growing operation in the GTA.
CIMORONI & COMPANY'S ROLE
C&C began the engagement by completing a comprehensive brand building exercise to establish key values and differentiators. This exercise revealed that FleetOptics had a unique opportunity to own the digital space in the logistics industry. Through Cimoroni & Company’s new digital first approach, a 13-month campaign was approved that included marketing automation, creative development and paid media support; C&C continues to manage all aspects of strategy and execution of the program.