Mud Hero is a Canadian lifestyle brand, and the number one obstacle race in the country. It galvanizes participants through the spirit of camaraderie and personal achievement. Mud Hero actively engages with its community year-round through events, social content, and digital platforms. With a demographic of health-conscious, well educated, above average earners, who are primarily in the 25-34 age range, Mud Hero successfully delivers like minded-partners an opportunity for authentic integration and unique activations.
CIMORONI & COMPANY'S ROLE
Cimoroni & Company connects Mud Hero with prominent brands sharing common values that are looking to tap into the passions of the community and accelerate their penetration in key markets.