THE NAMING RIGHTS COMPANY

OUR APPROACH

Preparation 

Educate & align key stakeholders on the value of a naming rights partner  

Stakeholder Alignment

Craft policies & procedures that will inform and guide all naming rights partnerships activities   

Policy Development 

Identify & Catalogue Assets 

Valuation

Leverage an extensive database of naming rights deals and a comprehensive, proprietary regression model to determine valuation of naming rights partnerships assets

 Create an inventory of all potential assets to offer a naming rights partner