The Naming Rights Company is a boutique firm that focuses exclusively on building long-term naming rights partnerships between prominent brands and sport, entertainment and cultural facilities.

We are a group of experts in the sponsorship, media and naming rights landscape, with specific experience developing long-term partnerships with major brands for a broad range of clients. From community to national organizations, to athletes and the Olympic Games, our team have built respected reputations based on delivering value to both clients and partners. 
 

Our goals are simple.

Optimize Revenue Generation  

Develop Great Relationships  

Engage Communities 

WHY IT WORKS  

Community 
Brands

ABOUT US