The Naming Rights Company is a boutique firm that focuses exclusively on building long-term naming rights partnerships between prominent brands and sport, entertainment and cultural facilities.


Our goals are simple.

Optimize Revenue Generation | Develop Great Relationships| Engage Communities

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Stakeholder Alignment

Educate & align key stakeholders on the value of a naming rights partner


Policy Development

Craft policies & procedures that will inform and guide all naming rights partnership activities


Identify & Catalogue Assets

Create an inventory of all potential assets to offer a naming rights partner



Leverage an extensive database of naming rights deals and a comprehensive, proprietary regression model to determine valuation of naming rights partnership assets


Identify Prospective Partners

Research categories and brands, evaluating the pool of potential naming partners


Secure Naming Rights Partner

Generate leads, secure meetings, customize the offering and bring on the right partner


Structure Deal Terms

Advise on terms like length of agreement, annual value, exclusivity, and specific assets included

Contract Negotiation & Development

Represent our client’s best interest, working with legal counsel on negotiating and crafting a sound agreement

Partner Onboarding

Support our client and the new partner through the process of integrating that partner, facilitating the greatest opportunity for shared success


Measurement Framework

Outline a clear set of business objectives for both the partner and our client, measurement processes to collect pertinent data, priority metrics, data sources and collection methodologies