Since it was established in 1971, ParticipACTION has been synonymous with physical activity and continues to be Canada’s premier physical activity brand. ParticipACTION empowers Canadians to move more through community initiatives, engaging digital properties, and thought leadership; because Everything gets better when you get active.
CIMORONI & COMPANY'S ROLE
Cimoroni & Company works with ParticiPACTION to develop an innovative partnership model and go to market strategy; Leading the full cycle of partnership strategy & sales for the organization. Cimoroni & Company provides ongoing counsel on commercializing ParticipACTION content as well as alternative revenue generating initiatives.