C&C CONNECTED | November 21
HOLIDAY MARKETING CAMPAIGNS It's time to start thinking about the most wonderful time of the year, The Masters... wait. It's not April. The Holidays. Each year, brands seize the opportunity to launch holiday campaigns; due to the sense of urgency with purchasing, the accompanying emotions, and the opportunity to create good-will, to name a few. Let's review some favourite holiday campaigns and why it works; In 2013, WestJet set the bar when they came out with the "Christmas M