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C&C Connected | May 30


“Every four years, the FIFA World Cup puts Canadian soccer fans from coast to coast on the same emotional rollercoaster”

- David Allard, VP of Integrated Marketing Communications at Coca-Cola, on the approach of the 2018 FIFA World Cup Russia.*


Bell Media & Coca-Cola

On May 25, Coca-Cola was announced as the premier sponsor of Bell Media's full spectrum 2018 FIFA World Cup Russia coverage. Read more about what the sponsorship includes here.

Aaron Ekblad

Aaron showed massive improvement coming into his fourth season in the NHL with the Florida Panthers, and fans are excited to see how his journey to becoming one of the best defensemen in the league will continue. Read a recap of his season here.

Connor McDavid

After leading Team Canada to a fourth place finish at the IIHF World Championships in Sweden, Connor finds himself in Paris at the French Open reflecting on who he thinks will take home the Stanley Cup. Watch his interview here.


Nike is Taking Over the Big Leagues

After replacing Adidas as the official maker of uniforms and apparel for the NBA, Nike is now sealing a uniform supply deal with MLB after the league's initial contract with Under Armour flopped. Read more.

Partnership with UFC and AirAsia Takes Off

An AirAsia Airbus A330-300 is the first of its kind to be completely UFC-branded, and it will be capturing the attention of travellers across the globe. Read more.

NHL: Smart Tech & Innovation

The NHL is taking emerging technology in stride as they look to introduce the 'smart puck', which will allow for its movement to be tracked approximately 200x per second. They're also partnering with Chemours Company, which provides more sustainable refrigerant solutions. Read more.

NBA: Jersey Sponsorships Experiment

This season, the NBA experimented by allowing teams to sell a small section of their jersey to sponsors. The result? An extra $137M spend. Read more.

*Photo courtesy of FIFA

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