C&C Connected | June 14
QUOTE OF THE WEEK
"It is about accessibility and pushing the boundaries, but only to the overall benefit of the game."
- The European Tour on their modernization of the game.*
CLIENTS IN THE SPOTLIGHT
Having been selected 10th overall by the New York Liberty in the 2018 Draft, Kia is impressing people on the court with her impressive play, and entertaining them off of it with her entertaining personality. Read more about her success here.
In this series of short interviews, James discusses how the Washington Capitals were able to finally win their first Stanley Cup Championship, and talks to a number of players about what the Stanley Cup Championship title means to them. Watch it here.
Toronto Blue Jays broadcaster and retired MLB player Kevin Barker will be amongst many Hall of Famers attending the Canadian Baseball Hall of Fame and Museum/Pitch Talks fundraising event tonight. It's not too late to buy your ticket! Click here.
The European Tour was right on hand as it went about creating a short-form version of the traditional golf tournament format in order to attract a larger and more diverse audience. Read about it here.
The 2018 FIFA World Cup Russia is almost upon us, and Canadians are being offered a new way of viewing all the action. Fans can now purchase a digital subscription to access TSN, and with exclusive bonus streams and much more available, it's worth reading about as the World Cup starts today!
STAY UP TO SPEED
This Clothing Brand Really is 'Made For All'
After a career-long relationship with Nike, Swiss tennis star Roger Federer will be signing a new deal with Japanese clothing brand, Uniqlo. Known for its colourful collection of 'every day' clothing, Uniqlo will see Federer dressed in a Uniqlo kit come Wimbledon next month. Read more here.
A Big Beauty Brand's First Look Into Esports
A partnership between Sephora, a French cosmetics chain, and GIRLGAMER Esports Festival, marks the beauty retailer's first partnership in esports. Read more about how this esports festival is a logical fit for the beauty brand here.
A Change in the Sports Sponsorship Marketplace
Brand will now be able to target the specific audiences they are trying to reach through a 'pay-as-you-go' system, which means marketers can now purchase a single ad across a broadcaster's portfolio. Read more here.
2026 FIFA World Cup is Coming to Canada!
Canada will have the honour and privilege of co-hosting the 2026 FIFA World Cup alongside the United States and Mexico. For the first time in 32 years, the World Cup will take place in North America, with history being made as the tournament's format is expanded to involve 48 teams. Read about it here.
WHAT'S HAPPENING AT C&C?
A Reflection on Past Work
Last week, our team took a trip down memory lane to review some of our hugely successful projects showcasing creative content production. Here are some of our favourites worth checking out:
*Photo courtesy of Women & Golf