C&C Connected | July 4
QUOTE OF THE WEEK
"After overcoming Japan in the most outrageous of circumstances here, perhaps Belgium will not find Brazil, with its frightening record of success and its galaxy of talent-rich players, as frightening as it might have before Monday."
- Tariq Panja from The New York Times, on Belgium's advancement to the FIFA World Cup Quarter-Finals.
CLIENTS IN THE SPOTLIGHT
Kia has been a dominating force on the New York Liberty in her first season in the WNBA, and this New York Times article has a little fun talking about the three Kia's who are rostered on the team. Read about it here.
Dubai Duty Free (DDF) is enhancing their existing sponsorship portfolio after joining the European Tour Official Partner family on Monday. The four-year deal will provide DDF with many marketing opportunities as well as the chance to engage with a global audience. Read more here.
Jeff highlights seven of his favourite players from the NHL Draft who he believes are underrated, but have massive potential for greatness. Read about which players he believes in here.
STAY UP TO SPEED
Tavares' Dreams Come True
After Captaining the New York Islanders since the 2013-14 season, John Tavares has signed a seven-year deal with the Toronto Maple Leafs that fulfills his childhood dream and has him coming back home. Read about the $77 million deal here.
The King of Kings: Lebron James
The four-time MVP and fourteen-time All-Star is making waves (more like tsunamis) in the basketball world after announcing his move to the LA Lakers with a $153.3 million deal on a four-year contract. Read more about the King here.
McDonalds Knows When You're Hungry
As a sponsor of the 2018 FIFA World Cup, the fast-food giant has predicted when fans will be hungry using Google's 'Real-Time Trigger' and a data management platform to determine which in-game moments are the best time to entice fans to order. Learn more about when fans are hungriest here.
ESports is Taking Flight
The World Electronic Sports Games in ASEAN has a new official airline partner - AirAsia. As an innovative digital company, AirAsia is excited to be promoting the development of esports across ASEAN. Read more about the deal here.
Scratching Your Head About eSports?
You're not the only one. In seemingly no time at all, eSports has been making headlines as it increases in popularity and top brass are even meeting with members of the International Olympic Committee! To get a better handle on how the competitive video gaming market is gaining popularity and influence, read this article, which provides an overview of the past, present, and future of the eSports industry.
*Photo courtesy of Jewel Samad/Agence France-Presse — Getty Images