C&C Connected | August 1
QUOTE OF THE WEEK
"My dream is to win gold, what's yours?"
- Kia Nurse, from Nike's most recent #justdoit campaign*
CLIENTS IN THE SPOTLIGHT
Inspiring youth to chase their dreams and giving back to basketball communities like the one that supported Kia's development are extremely important for the New York Liberty pro. This interview with The Score along with this Nike Ad featuring Kia shows how she proved everyone wrong.
The Crossbar Challenge is a skills test typically undertaken by soccer players where a player aims to hit the crossbar of the net. Not long ago, defending Champion Jon Rahm, Alex Levy, Marcel Siem and Matt Wallace took a swing at the challenge and tried their luck striking the crossbar. Click here to watch the friendly competition.
The Abu-Dhabi based sport and entertainment group, Flash Entertainment, is spearheading what will be the largest and likely most elaborate sporting event in the UAE's history: The AFC Asian Cup 2019. The 5 month countdown has begun until the tournament's kick off, where 24 teams will be traveling to the UAE for a month full of football. Learn more about this competitive and complex event here.
Tune in to this short 5 minute interview where James asks John Tavares, a player who recently signed with the Toronto Maple Leafs for 7 years and $77 million in what he says was a "once in a lifetime opportunity", about what made him leave his comfort zone and join the Leafs.
STAY UP TO SPEED
Broncos Country is Ford Country
NFL team the Denver Broncos have signed a multi-year partnership agreement with Ford, making Ford the official Truck and SUV of the Broncos. Not only will Ford be the first-presenting sponsor of the Broncos training camp, but they will also receive tremendous exposure in-stadium. Read more on this exciting partnership here.
LeBron James: I Promise
There's more to LeBron James than three NBA championships, four league-MVP's, and a historic basketball career - the King is interested in giving back. Knowing what it's like to be a young and at-risk student himself, LeBron is opening a public school that provides low-income students with everything from meals, to bicycles, to college tuition. Read more about this unique school here.
Puma: Coming Off the Bench
After years of sitting on the sidelines watching Nike, Adidas, and Under Armour dominate the basketball world, Puma signed its first deal with a professional sports league through its partnership with the WNBA for a league-wide footwear sponsorship. Read more.
MLS: It's Not Just About the Money
Audi of America has extended its partnership with MLS, maintaining its status as the league's official automotive partner through the 2022 season. MLS looks for partners who work hard to engage fans, and with a commitment to technology and innovation, Audi is able to do just that with the heavily millennial-dominated audience. Click here to read more!
*Photo courtesy of Kia Nurse's instagram account: @kianurse