C&C Connected | August 22
QUOTE OF THE WEEK
“There is an assumption that I lead a bit of a glamorous life, which is completely the opposite of reality.”
- Jessica Mulroney, on her role as the spokeswoman of the new Hudson's Bay brand CORE Life.
CLIENTS IN THE SPOTLIGHT
You may think that Jessica Mulroney leads a very extravagant life as a fashion specialist, married to a television personality, and best friends with the Duchess of Sussex. However, taking into consideration her life at home along with her recent appointment as the spokeswoman of Hudson's Bay new CORE Life brand, this assumption might need to be reevaluated. This article sheds some light on Jess' go-to-outfits while revealing some of her favourite pieces from the new brand!
Click here to read more.
Kia is already a difference-maker, and she's only getting started. She became the face of Canada Basketball as a teenager, she had an outstanding rookie season with the New York Liberty in the WNBA, and she'll soon be off to Australia to play for the Canberra Capitals in the WNBL. Before heading down under, she'll push her limits to see how far she can go leading Team Canada into the World Championships this September. Read this article for a fantastic read on all that Kia has achieved, and what she plans to accomplish next.
STAY UP TO SPEED
MLB's Secret Pizza Delivery
Papa John's pizza wasn't the only thing being served hot to the public earlier this summer when the company's Founder, John Schnatter, was feeling the heat as the he was heavily criticized for using racist slurs. Despite many MLB teams initially severing ties with the company, many have started to quietly reinstate their partnerships with the pizza brand... Read more about it here.
EA Sports Defeats Konami
EA Sports beat out its rival video game company Konami in order to partner with Italian club soccer's top flight, Serie A. The partnership will see the globally recognized soccer league featured in FIFA19, with the league's logo and official ball, among other details, being incorporated into the game. Read more on the deal here.
So I Don't Need to Bring Cash?
The global online investment platform eToro is best known for its cryptocurrency trading, but could now be most recognized for its partnership deals with seven Premier League football clubs that were paid for entirely in bitcoin. eToro will see its logo across LED advertising boards, tunnels, and much more as part of the deal.
Pick a Name, Any Name
The Tottenham Spurs have just announced a trio of new sponsorship deals which involve Audi as the Official Car Partner, IWC Schaffhausen as the Official Timing Partner, and 1XBET as the Official Betting Partner for Africa. Unfortunately, the club can't say they've had as much success in securing a partner for the naming rights of its to-be-completed $1.3 billion USD stadium. Read more about it here.
*Photo courtesy of Luis Mora