C&C Connected | September 5
QUOTE OF THE WEEK
"Believe in something. Even if it means sacrificing everything."
Nike's 30th anniversary Just do it campaign, featuring Colin Kaepernick*.
CLIENTS IN THE SPOTLIGHT
As Kia Nurse prepares with her Team Canada teammates ahead of the 2018 FIBA Women’s Basketball World Cup, she took some time to chat with Lori Ewing about everything from the WNBA Playoffs exposure on television to what a professional women's basketball franchise would mean here in Canada.
While his Formula 1 future off the track sorts itself out, Lance Stroll remains focused on getting better on the track with every race. He registered his first points since the Azerbaijan GP with a 9th place finish at the Italian Grand Prix this past weekend.
Sometimes big trades are just part of the business. Kevin Barker discusses the move that saw the Jays deal away former American League MVP, Josh Donaldson.
Spartan Race Canada is visiting Highlands Nordic this weekend for a Trifecta of races from September 7th-9th. In partnership with National Charity Partner, Shriners Hospitals for Children, there will be several special racers who truly demonstrate what overcoming obstacles is all about.
STAY UP TO SPEED
Kaepernick & Nike Just Do It
Nike ignites a passionate response from just about everyone with its landmark campaign to celebrate 30 years of the iconic slogan - Just do it. Not in recent memory has a brand campaign completely dominated international conversation as this launch did on September 3.
50 Most Marketable Athletes?
Looking for some friendly banter around the office? Can’t believe Adam Peaty made the list? Wondering how Alex Morgan came in below Shohei Ohtani? This fun, and almost completely subjective, list of the world's most marketable athletes will at least fuel some discussion for the week!
She Got Game
NBA star Isaiah Thomas talks about the importance of his sons witnessing professional basketball in his hometown of Seattle - no not the NBA - the WNBA’s Seattle Storm. As Isaiah puts it: If you don’t respect women’s basketball, you’re a joke. Well said, Isaiah.
Esports Not Olympic Sport Just Yet
In case you’ve missed it - esports are a hot topic. That said, they’re not going to be featured at the Olympic Games anytime soon. IOC President Thomas Bach insists there are still several hurdles in place before this might occur, most notably is the inconsistency in the nature of many esports games with the Olympic values.
*Image courtesy of twitter/com/kaepernick7