• TeamC&C

C&C Connected | September 19

*Photo courtesy of The Players Tribune, February 22, 2017.


“We are trying to create what we think a new media business looks like in the 21st century for sports."

- Jeff Levick, Chief Executive Officer, The Players Tribune


Kia Nurse

Number 5 ranked globally, Team Canada Women's Basketball Team is gearing up for the FIBA Women's Basketball World Cup from September 22-30, in Tenerife, Spain. In one of their final tune-ups, Kia Nurse casually dropped 25 points, as the team narrowly missed a victory over rival France on their home court.

WNBA in Toronto?

Bob McCown and Richard Deitsch, with special guest Hailey Salvian of the Athletic, discuss the opportunity and the challenges associated with establishing a WNBA team in Toronto. Our amazing client Kia Nurse and her potential to play a central role is discussed at length and our President, Nathalie Cook, is cited for her expertise on marketing women's sport.

European Tour

The impressive global nature of the game of golf was on display this past weekend at the European Tour's KLM Open in the Netherlands, as Wu Ashun became the first golfer from China to record three wins on the European Tour. Congrats Wu!

Spartan Race Canada

A Canadian woman is the news as the oldest Spartan Racer in the field at a Spartan Race in Killington, Vermont, USA. Seventy-eight years old. 78. Soixante-dix-huit. Anyway you say it, it's impressive, and will make you wonder what's holding you back?! There is one more opportunity to try a Spartan Race in Canada this season, with the year's final event in North Vancouver on September 22 & 23.


#justdoit or #boycottnike?

In the aftermath of Nike's decision to showcase Colin Kaepernick as the face of their 30th anniversary Just Do It campaign, we decided to look at some preliminary returns on that marketing decision. We'll let the numbers speak for themselves.

  • Sales up 31% (vs 17% for the same period in 2017)

  • Net gain of 188,617 Twitter Followers (+2.8%)

  • Net gain of 506,201 Instagram Followers (+0.64%)

  • #JustDoIt - 429,874 uses vs #boycottnike - 122,452 uses

  • Stock price at record high of $85.26 (+3.7% from pre-campaign levels)

The Athlete Media Takeover

Instead of athletes worrying about how a reporter will tell their story, they're simply telling it themselves. The athlete as their own media vehicle is something that didn't exist 10 years ago, but is now rapidly ascending in popularity and in influence.

L'Oreal Activates with AR at TIFF

Official Beauty Sponsor of TIFF can come with a wide array of engagement opportunities with a very desirable demographic - even more so when the brand chooses to bring augmented reality into the mix to give festival goers a glimpse of iconic looks before making their decision.

SMCC Breakfast Forum

Don't miss next week's SMCC Toronto Breakfast Forum when industry leaders will come together to discuss Winning Sponsorship Programs That Almost Got Canned! The series of educational and networking events hosted at Real Sports Bar & Grill are back on September 26th after a summer break. Start time is 8am (don't worry - there will be coffee).

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