• TeamC&C

C&C Connected | September 26th


''In the World Cup, the physicality is different than in the WNBA or other leagues.''

- Kia Nurse, assessing Team Canada's competition at the Women's Basketball World Cup*


Kia Nurse

Through 3 wins in pool play at the Women's Basketball World Cup, we have seen just about everything from Kia Nurse. Highlighted by her consistently unrelenting defence, a 29-point explosion against Korea and 18 points & 6 assists vs France, Kia now leads Canada into the Knockout stage of the tournament, where they're hungry to compete for a medal.

Lance Stroll

While his results on the track may appear to regressed a bit from his stellar rookie season, Lance Stroll remains confident he is consistently improving and that he has a long way to go before he reaches his potential as an F1 driver. At only 19 years of age - he has a long future of successful racing ahead of him.

Kate Beirness

Media Day is a big thing in NBA circles. Ahead of training camp opening, while diving into all things basketball-related (and a bit into the personal side) with the Toronto Raptors' brightest stars, Norm Powell flipped the script on Kate, and exposed a major secret she had been keeping from those watching at home!

Mike Weir

When not competing, Mike Weir spends much of his time and energy giving back to the game that has given him so much. Part of that includes sharing experiences with golfers who enjoy the game in a different way. See how Mike fared when he tested out specially designed para-golfer devices for golfers with Stand Up and Play British Columbia.


The Tiger Effect

In case you've been under a rock, a rock buried deep underground, covered in other rocks, then you already know Tiger Woods got back in the winner's circle this past weekend at the Tour Championship. But did you know how big the Tiger effect is on TV ratings? Check out the astounding increase in viewership on NBC compared to previous iterations of the event.

Knights Get Themselves a Bookie

In what is a first for the NHL, and is something the industry should get used to seeing more often, a sponsorship between a legal sportsbook operator William Hill US and in the league's Vegas Knights. Based on their inaugural season, we'll take the Knights as a straight up safe bet on this one.

Sparking up a Sponsorship?

Rights holders are constantly out there looking at 'what's next' from an emerging category standpoint, and with increasing legalization of recreational cannabis both at home (as of October 17th) and south of the border in many states, could legal cannabis companies be the next frontier for sponsorship seekers?

The Real G.O.A.T.

NBA fans love a good debate - none hotter than that about who is the G.O.A.T (Greatest of All Time). Get a Kobe Bryant fan going and you'll never hear the end of it. In this case, Wrigley and their gum brand Juicy Fruit was rewarded for its creative use of Juicy the GOAT as a social media extension of its sponsorship of the NBA and the Toronto Raptors. Congrats to the GOAT!

*image courtesy of FIBA.basketball

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