• TeamC&C

C&C Connected | October 17



QUOTE OF THE WEEK

"No TV. No Radio. No Magazines. No Billboards."

- Shauna Hunt, CityNews, speaking about how legal Cannabis companies will be able to market their products after October 17th.

*Image courtesy of Ottawa Citizen/Postmedia

CLIENTS IN THE NEWS

Kia Nurse

How does one of Canada’s top athletes keep the momentum going after a stellar WNBA rookie season with the NY Liberty and World Cup of Basketball with Team Canada? Kia Nurse picks up where she left off, pours in 26 points, and becomes the Player of the Week for the first week of Australia’s WNBL season. Nice work Kia!

Harnarayan Singh

Harnarayan Singh has become one of Canada’s most recognized voices in hockey media from his Hockey Night in Canada and HNIC Punjabi broadcasting. Next week, he’ll join some elite company, as he is the recipient of the 2018 Brian Williams Media Award at the annual gala by the Ontario Sport’s Hall of Fame. This is yet another accolade recognizing the great work Harnarayan does in the broadcast booth!

Jeff Marek

Through the first few iterations of Sportsnet Ice Surfing, we’ve heard host Jeff Marek and his guests’ perspectives in a fast-paced collection of all the night’s NHL hockey action as it unfolds. Catch it live on Twitter from 7pm - 10pm ET every Tuesday throughout the season. Tuesday nights have never been this interesting!

Flash Entertainment

The big names just keep coming! This week its the big-swinging South African with a serve to match his stature, Kevin Anderson, who has committed for the Mubadala World Tennis Championships from December 27-29 in Abu Dhabi.

STAY UP TO SPEED

The Ultimate Ringers

What’s more Canadian than doing something nice that involves hockey and coffee? Tim Hortons used the proven blend to offer the only team in Kenya a chance to play with Sidney Crosby and Nathan McKinnon. It’s feel-good content for a brand that’s building back its image after several challenging months in the news for labour, and other, disputes with franchise owners.

Cannabis Sponsorship Goes Up in Smoke

It’s October 17th, a day many will remember (probably just as many won’t) as the day cannabis became legal in Canada. If you’ve consumed any form of media you’ve heard this is coming, but how clear are you on sponsorship and advertising guidelines for cannabis companies - post-legalization?

Doin' it for the 'Gram!

The thought of an Instagram museum will likely either make you start scrolling for joy or rolling your eyes, but it’s a reality for brands looking to create social-centric events. Big brands are often turning to creating their own museum-type experiences, designed for deeper consumer engagement, and most importantly, that Insta-worthy photo.

Experience Over Everything

Data-head? Research junkie? Starving for insights? Research from Mintel provides a glimpse into Canadians’ discretionary spending habits that back up this generation’s shift to spending their money on experiences like entertainment, dining out and travel over material items. It’s not a trend anymore, it’s a reality.



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