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C&C Connected | November 21



"I’ve been in Phil’s head for 20-some-odd years."

- Tiger Woods, on his psychological advantage in 'The Match' with Phil Mickelson

*Image Courtesy of golf.com

CLIENTS MAKING NEWS Harnarayan Singh

Check out Harnarayan Singh as he makes an appearance in the new spot promoting Chevrolet’s Good Deeds Cup, an initiative that Harnarayan is extremely proud to be a part of! The Good Deeds Cup celebrates the Peewee team in Canada with the best season, off the ice.

Ben Mulroney

Outside of hosting Your Morning and ETalk, and being the father of 3, in his spare time (who knew he had any!) Ben Mulroney takes the time give back. Recently he hosted a ‘Saturday Night Fever’ charity event in support of Community Living Toronto. Looking good for a good cause, Ben!

Spartan Canada

You ready to get active in 2019? Kickstart your New Year’s resolutions by taking advantage of the Spartan Canada Black Friday deals coming this week - all the 2019 race dates have just been posted! Grab some friends and sign up for a weekend you won’t forget!

European Tour

While it’s a bit longer than Danny Willett would have liked to have waited between his 2016 Masters win and his next victory, this past weekend he took home the DP World Tour Championship as Francesco Molinari capped an amazing season to win the 2018 Race To Dubai. Congratulations to both!

STAY UP TO SPEED

Hungry For A Deal?

While the trend of reasonably priced concessions is gaining significant traction at popular US sport & entertainment venues, including in Atlanta where the Mercedes-Benz stadium saw total concession spend INCREASE by 16% when they lowered prices. Canadian venues are slow on the uptake - what’s the deal with no deals?

Tiger vs. Phil

Capital One is titling the highly anticipated exhibition known as ’The Match’. Tiger vs Phil on November 23rd. Will this 1v1, pay-per-view event mark a watershed moment for how fans consume golf or will it be a forgotten exhibition 10 years too late to matter? The HBO 24/7 series is certainly doing its part to generate the hype!

MLB Extends With Fox Sports

The announcement of a media rights extension at a 39% increase in annual dollar value (up to $728.6M from $525M) make the demise of linear television seem greatly exaggerated. This is not to mention that the deal was struck with 3 years left on the current deal. Long live the golden goose of live sports!

MLS Scores in 2018

2018 turned out to be a banner year for Major League Soccer. Ibrahimovic and Rooney were welcome additions that helped drive growth in ticket sales, price per ticket, TV viewership (including a 29% increase on TSN and 6% on TVA) and social metrics. North American audiences continue to be warm up to professional soccer!



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