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C&C Connected | March 6



THIS WEEK'S PICK: AN ALL-TIME TRIO!

Kate Beirness & Cheryl Pounder sat down for a captivating chat with a familiar face Kia Nurse, fresh off the plane home from winning a WNBL championship in Australia. Kate, Cheryl, and Kia discuss women's basketball in Canada, exposure of the game, and Kia's role in building the future of women's basketball in Canada.

This amazing photo is courtesy of @CherylPounder on Twitter.

CLIENTS IN THE NEWS

As you can see, Kate Beirness spoke with "the face of women's basketball in this country: Kia Nurse" on episode seven of the Her Mark Podcast. Hazel Mae shared a tremendous weekend with fellow entrepreneurs at the the 2019 Mompreneurs® Conference, showcasing fashions from Hazel Mae Design with a live fashion show and fireside chat. Finally, our friends at COMDA.COM have demonstrated their support for women's sport by becoming the lead partner of the USports Women's Basketball Final 8 presented by COMDA.COM!

GOING GLOBAL: CELEBRATING INTERNATIONAL WOMEN'S DAY THROUGH SPORT

International Women’s Day is March 8th, so in preparation for the important day, we’re shedding some light on how women's achievement in sport is being discussed and celebrating around Canada and around the globe.

Nike continues a recent streak of purpose-drive advertising through their recent #justdoit campaign, this time highlighting the struggles overcome by women throughout the history to show what crazy can really do. Staying with Nike, in a recent match, the number one ranked US Women's Soccer team wore iconic names of powerful women on their jerseys to honour their accomplishments within or outside of sport. We're fairly certain it was the first time Beyonce, RBG, and JK Rowling shared the field.

According to SportsPro, the apparent growth of women's sport is approaching the point where it will no longer be undervalued, because of its rising popularity of soccer and rugby in areas of Europe. Women's soccer is also seeing dramatic growth in other areas, with La Liga seeing records crowds at venues (regardless of gender) for recent women's matches in the Copa de la Reina playoffs.

Closer to home, CBC Sports will be hosting a live panel on Friday morning at their Toronto headquarters featuring some of the most influential women in Canadian sport. You can stream the event online and hear from athletes, coaches and leaders as they discuss key issues faced by girls and women in sports.


*Photo Courtesy CBC Sports.



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