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C&C Connected | March 20



*Photo courtesy of Getty Images/WTA Tennis

THIS WEEK'S PICK: WHAT'S IN A STREAM?

Bianca Andreescu's incredible win at The BNP Paribas Open brought the conversation on broadcast/streaming rights to the forefront over the weekend. DAZN owns the rights for the WTA event in Canada and opted to broadcast it free over its Twitter account, however many in the public were quick to point out TSN was carrying the ATP event's final (men's) on National TV and not the women's. The general public may not know, or care, about the breakdown of sports properties and who owns which broadcast rights in what jurisdiction, they just want to watch sports! With an incredible array of sports to be covered domestically and internationally, and an increasing number of non-traditional options - should we get upset at traditional TV networks for not having the national broadcast rights for every team/league/event? Or have we arrived at a point where we should embrace the numerous alternatives to consuming OTT sports content? Wherever it's being shown, congrats to Bianca on her amazing performance!

CLIENTS IN THE SPOTLIGHT

Jeff Marek, along with co-host Elliotte Friedman hosted a live taping of their 31 Thoughts podcast, in front of a packed house of fans at the Sportsnet Grill. March Madness hasn't even started and our bracket is busted... good thing TSN's coverage will be getting a 2-time NCAA champion to provide analysis throughout the tournament! Kia Nurse will be featured member of the crew across TSN's coverage of March Madness. Kate Beirness wrapped the first season of the Her Mark podcast sponsored by WCL. Listen to the final episode to hear from one of Canada's best hockey players and the CCO of Clintar Commercial Outdoor Services. Mike Weir has just been named as an Assistant Captain for the President's Cup International Team, a role he also occupied for the last iteration of the President's Cup in 2017.

GOING GLOBAL: IBM 2019 MARKETING TRENDS

In what should fall under 'no surprise here', a 2019 Marketing Trends white paper features all the buzzwords you would expect: Data, Artificial Intelligence, MarTech/AdTech, Consulgencies (okay, that's a new one!). Buzzwords aside, there are plenty of great insights on the current status of the marketing industry and where it is evolving to, outlined in the full report published by IBM and found here.


*Photo courtesy of IBM.



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