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C&C Connected | October 18

Welcome Athletics Canada to the Cimoroni & Company team!


Athletics Canada is proud to announce the partnership with Cimoroni & Company. C&C has been brought on to enhance Athletics Canada's portfolio and build integrated partnership opportunities. See the full press release here.

It's an especially unique time coming off the World Athletics Championships in Doha, Qatar where Canada secured 5 medals, 15 top 8 finishes, and 9th overall in country standings. With Tokyo 2020 coming just around the corner, the IAAF has announced changes where the regulation of sponsor logos on uniforms is allowed for all World Athletics Series events, creating further opportunity for brands and athletes.


Kia Nurse took her #AirJordan XXXIV and headed to the Capital to play in the WNBL league in Australia. Kia helped the UC Capital secure their first win of the season with 28 points, and 7 rebounds against the Adelaide Lightning. The UC capital face the Townsville Fire on home court October 20th!

Hazel Mae has been seen on screen covering MLB playoffs. First, the Nationals sweep the Cardinals to advance to the franchises first World Series. Now covering the New York Yankees vs the Houston Astros series to determine who faces the Nationals next.

Ben Mulroney is breaking down top election issues in the province and full interviews can be seen on


The European Tour, and Ladies European Tour (LET) announce a joint tournament for the men and women's tour, same prize money, same title in 2020. The inaugural Scandinavian Mixed Tournament will be played June 11-14 at Bro Hof Slott Golf Club in Stockholm.

Hosting the event is PGA TOUR and European Tour player, Henrik Stenson along with Annika Sorenstam who had an outstanding career on the LPGA Tour with a total of 93 professional wins. The tournament will play for three years where Henrik Stenson is committed to compete in all three tournaments where Annika Sorenstam will participate in the Pro-am as she has been retired since 2008.

The event will include 78 men and 78 women who will play for a €1,500,000 purse. Official World Ranking points will be offered for both tours.

Eleven-time European Tour winner Stenson said: “I’m extremely excited to host the Scandinavian Mixed alongside Annika, one of the best golfers the world has seen, and to have men and women competing alongside one another showcases what is great about our game.

“The European Tour has been leading the way in terms of innovative formats and I believe this is certainly one that can be part of the way golf is played in the future. Making our game accessible to everyone is something I am extremely passionate about."

Details to come on format, pairings, and course-set up but there is no doubt that the innovation and inclusivity will only grow the game for both Tours.

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