PHRASES THAT PAY
Athletes are recognizing their worth and influence, and taking steps to capitalize on that influence by trademarking phrases that could be future potential business ventures. Their phrases represent part of what makes up their brand and trademarks protect athletes from others cashing in on their likeliness.
LeBron James recently attempted to trademark his weekly Instagram video series "Taco Tuesday" where he creates hype videos on what looks to be his favourite day of the week. LeBron was denied as the United States Patent and Trademark Office refers to the saying as a "commonplace term, message or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment." Though he wasn't successful in his quest to trademark the saying, he went above and beyond to generously send a taco truck on Tuesday, October 29th to support LA firefighters, first responders, and law enforcement that have been on the front lines of the wild fires throughout LA.
Following LeBrons' recent denial, Kawhi Leonard has filed two new trademark applications: "what it do baby" and "city views over interviews" with the intent to us the phrases for clothing lines in the future.
All around an interesting time with the NCAA officially beginning the process to allow NCAA athletes to profit for the use of their name, image, or likeness. “As a national governing body, the NCAA is uniquely positioned to modify its rules to ensure fairness and a level playing field for student-athletes,” NCAA President Mark Emmert said. “The board’s action today creates a path to enhance opportunities for student-athletes while ensuring they compete against students and not professionals.”
CLIENTS IN THE NEWS
Mike Weir begins his 2019/2020 season on the PGA TOUR at the Bermuda Championship hosted by Port Royal Golf Course. Weirsy will hit his first tee shot with a 12:37pm Thursday tee time.
Check Colby Armstrong in the judges chair for the last time as Battle of the Blades winner will be selected during the season finale.
Hazel Mae can be seen on the Sportsnet broadcast in Houston for the Astros to play the Nationals in Game 7 of the MLB World Series Championships. Athletics Canada selected 28 athletes to represent Canada at the 2019 World Para Athletics Championships. The biannual event is being held in Dubai, UAE starting November 7th-November 15th. GO CANADA GO!
TIGER TIGER WOODS | ZOZO CHAMPIONSHIPS
A special congratulations to Tiger Woods who had a record breaking week in Tokyo for the inaugural Zozo Championships, going wire to wire to win by 3 over Hideki Matsuyama. Tiger Woods win ties him with legend Sam Snead for most wins (82) in PGA TOUR history. “Certainly, the future looks brighter than it has,” Woods said. “I hope I can be as good as consistent as [Snead] was, well into my 40s and 50s.” The sports world hopes so too, Tiger.