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C&C CONNECTED | September 18

NWHL partnership with Twitch. Positivity in the future of women's hockey.

Back in January everyone saw American professional ice hockey players, Kendall Coyne Schofield and Brianna Decker dominate against the NHL’s best at the 2019 All-Star Skills Competition. Their performances resulted in broadcasting deals for Schofield and a viral social media campaign for Brianna, #PayDecker for beating the fastest NHL time by 3 seconds. This led to CCM paying Decker $25,000, followed by Adidas creating partnerships for the four women who competed.

Fast forward two months and the CWHL ceases operations, folding a 12-year league due to a business model deemed as “economically unsustainable”. Which leads to the question where is the future of professional women’s hockey headed…

The NWHL has signed a partnership with Twitch, which will serve as the NWHL’s live streaming platform for the next three years. All NWHL games will be available on Twitch at www.twitch.tv/nwhl. This free live streaming platform will debut on October 5 for the double header season opener with the Buffalo Beauts against the Connecticut Whale while the Boston Pride take on the Metropolitan Riveters.

“The official announcement of our partnership with Twitch makes this a historic day for the NWHL, our players, fans and everyone who supports the advancement of women’s hockey,” said NWHL Commissioner Dani Rylan, in a press release. “The live broadcasts of every single NWHL game on Twitch will allow us to both foster and grow our current community while introducing professional hockey to a new audience for the first time. Twitch's platform also provides our fans and players the unique opportunity to collaborate on the viewing experience.”

In addition to the 3-year partnership, the revenue generated will be split down the middle and shared with the players in agreement to the NWHL Players’ Association.

“I am extremely proud that the innovators at Twitch are moving forward alongside us,” said NWHL Players’ Association executive director Anya Battaglino in a press release. “This is a huge step for women’s hockey. Getting visibility on professional women’s hockey has been extremely important. The more eyes on the women’s game, the more fans we convert. Women’s hockey is at a monumental time right now, and the more we can showcase this product, the stronger our foundation becomes. The NWHLPA is excited to have our players highlighted around the world, and for fans of the game to have an even deeper access to us.”

It’s safe to say the future is bright for the NWHL.


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