Position Title: Specialist, Digital & PR
Employment Type: Full-time Permanent Employee
Location: Hybrid – Remote & in-Office at 1376 Bayview Ave. Toronto, ON. Some travel to events may be required during summer months.
Start Date: As Soon as Possible
Who We Are
Founded in 2013, CIMORONI has earned its respected reputation by connecting
prominent brands with high-profile talent and properties. In the years since, we have
grown into an integrated marketing, partnership development and representation
agency that achieves results by asking important questions, engineering strategic
solutions, and executing effective programs. We work every day with a range of
individuals, brands, and organizations that energize us to achieve results.
We provide a range of marketing solutions for an impressive roster of brands, talent and properties including: • WNBA Star Kia Nurse • Ben Mulroney • Olympians Brooke Voigt, Derek Livingston, Justyn Knight • Sportsnet’s Hazel Mae, Kevin Barker, Jeff Marek, Colby Armstrong • Paralympian Greg Westlake • ParticipACTION • CNIB • Red Bull Canada • Mud Hero • Smucker’s • Taboo Muskoka • Flat Iron Building Group • Miraj Hammam Spa Toronto • Danavation Technologies and more.
Who We Need
CIMORONI needs a Specialist, Digital & PR who will report to the Director, Client Strategy while also working with key contacts across the organization and our key client at Mud Hero. Our ideal candidate will be social media savvy, a creative content producer, knows their way around a website and can successfully pitch a story to earn media coverage. We’re looking for someone our colleagues and clients will describe as being ‘amazing to work with’.
Position Responsibilities and Duties
This position will work approximately 50% of their time with Mud Hero, Canada’s most fun obstacle course racing series, with the other 50% allocated across other CIMORONI clients and business needs.
Support in the conceptualization and development of public relations strategies, leading the implementation of corresponding tactics
Actively pitch members of both traditional and digital media outlets to earn coverage for a broad range of CIMORONI clients
Maintain positive relationships with members of the media, influencers, and other contributors to digital outlets
Maintain accurate media contact lists
Proactively identify and ideate unique ways to elevate our clients’ profile
Monitor earned media coverage and evaluate performance against KPIs
Plan, ideate, create, manage, and monitor organic and paid social campaigns to drive brand awareness, engagement, and transactions
Create, layout and manage email marketing to a six-figure subscriber list
Manage basic website updates using Squarespace
Create content for social platforms using Canva, or other design tools
Work with strategists and account teams to ensure content is hitting KPIs
Manage inbound and outbound follower interaction across social platforms
Keep informed of the latest social media best practices and technologies
Maintain a strong network of social media influencers and other influential figures
Prioritize and handle multiple assignments, for multiple clients
Use solutions-oriented thinking to address potential issues before they surface
Prepare succinct, and well laid out, presentations or documents to communicate effectively with multiple stakeholders
Contribute to project management documentation, aligning all relevant stakeholders
Maintain effective communication with key client stakeholders through video, phone email, and in-person correspondence
Contribute to regular status meetings
Consistently research and analyze pertinent client, industry, and technical matters, updating the client with relevant findings
Understand the landscape for our clients' business and sector(s), as well as the industry contexts for their PR & digital marketing initiatives
Represent CIMORONI, and our company values, as an active member in the industry
Other (Reasonable) Duties that inevitably come up in a small business
2+ years of relevant work experience
Creative content development & community management experience
Strong relationship manager with personnel from traditional and online media outlets
Effective communicator and pitch person; using written and verbal communication to sell ideas and earn media coverage
Technical skills required include confidence and aptitude in using Facebook Ads Manager, Mailchimp, Squarespace, and Canva
Proficient in Microsoft 365 and Google Workspace
Strong base of knowledge in B2C PR, marketing, content, and distribution strategy
Strong project management skills: can manage multiple priorities to meet deadlines
Team-oriented attitude, yet thrives working independently
Not satisfied with ‘good enough’
Has never said the phrase ‘that’s not my job’
Interested applicants should submit a cover letter and resume at the earliest convenience to firstname.lastname@example.org noting the position title in the subject line. We thank all applicants for their interest; however only those selected for an interview will be contacted.
CIMORONI is an equal opportunity employer committed to creating and supporting an
inclusive and diverse work environment. Any qualified candidate will receive consideration for this position.