We are a boutique-sized firm, but we provide a broad range of services with an impressive depth of expertise.


We simplify the agency model with clarity and transparency. Working with our clients through a clear process of setting purposeful objectives, articulating target audiences, formulating key messaging & content, evaluating distribution channels and managing campaign implementation & measurement. That’s it. That’s the process. It looks different for every client, but the process is the same across all of our brand marketing services.


  • Integrated Marketing

  • Communications Planning

  • Campaign Leadership

  • Brand Development

  • Property Development

  • Executive Counsel


We provide trusted counsel, representation and management for athletes, broadcast talent, and influential figures in sport & entertainment. Our client-centred approach is focused on effective career management while optimizing revenue and delivering value to partners. Our services encompass:

  • Contract Negotiations

  • Partnership Development

  • Media & Partner Relations

  • Social & Digital Executions

  • Original Content Development

  • Administrative & Legal Support

  • Event Management


Bolstered by our connections and consistent work with rights holders, brands and media outlets, we are on the constant pulse of the marketplace. Our strategic approach connects our roster of high profile talent and properties with partnership opportunities that augment experiences and add incremental value to their partners.  Our clients entrust us to lead negotiations, structure deals, and navigate through the complex deal process.


Drive Revenue, Build Relationships, Engage Communities

The Naming Rights Company is an affiliate of Cimoroni & Company that focuses exclusively on building long-term naming rights partnerships between prominent brands and sport, entertainment and cultural facilities. Our objectives are to drive revenue, build relationships and engage communities.

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