The J.M. Smucker Company is one of the leading packaged food companies in North America. It is a family-run business, with 120-year history of living family values and a collection of more than 40 brands you know and love - including the Ultimate Teammates - Jif and Smucker's.
CIMORONI & COMPANY'S ROLE
After gaining a thorough understanding Smucker's competitive environment and business objectives, Cimoroni & Company identified and critically assessed sponsorship opportunities in the marketplace to activate the Ultimate Teammates program. C&C represents Smucker's through the full negotiation process with premier properties, ensuring relationships are managed effectively, priority assets are secured and the greatest potential impact of agreements are realized.