FleetOptics combines logistics and analytics to innovate final mile delivery in Canada. As a result, FleetOptics has been named one of the fastest growing companies in Canada for four consecutive years. To better serve their customers, FleetOptics continues to expand and currently provides their solutions in the Montreal, the Greater Toronto Area, Kitchener, Waterloo, Guelph, Cambridge, Aurora, New Market, Vancouver, Calgary and Edmonton.
CIMORONI began the engagement by completing a comprehensive brand building exercise to establish key values and differentiators. Revealing that FleetOptics had a unique opportunity to own the digital space in the logistics industry.
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Engaging digital creative has led to increased brand awareness and recognition across the country.
To compliment digital executions, print campaigns have run in select publications to build brand affinity.
Cimoroni leads the creative development and overall look and feel for the brand while building digital plans that focus on lead generation and brand awareness.