Since it was established in 1971, ParticipACTION has been synonymous with physical activity and continues to be Canada’s premier physical activity brand. ParticipACTION empowers Canadians to move more through community initiatives, engaging digital properties, and thought leadership; because Everything gets better when you get active.

CIMORONI works with ParticiPACTION to implement a go to market strategy and innovative partnership model; Leading the full cycle of partnership strategy & sales for the organization. CIMORONI provides ongoing counsel on commercializing ParticipACTION content as well as alternative revenue generating initiatives.

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Sonnet Insurance and ParticipACTION are collaborating to support the health and wellness of all Canadians – helping them find a Better Way forward! Through proprietary research and informative and engaging content, these two iconic Canadian brands are encouraging Canadians to find ways to realize the benefits of physical activity.


The Community Better Challenge is an annual event that gets Canadians across the country moving together.

At the conclusion of the challenge, one community will earn the top prize of $100,000 and title of being Canada’s most active. Now, more than ever, physical activity and sport participation need to be prioritized to help Canadians stay healthy in mind, body, and community spirit.


Canadians are prioritizing social connection right now, but with limited access to gyms means physical activity has fallen by the wayside for many people. With that in mind, ParticipACTION has launched a new effort to bridge the two together. Check out the new ParticipACTION app for fun challenges and ways to engage with friends and family in a safe way.

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